OBM (Original Brand Manufacturer) is an advanced partnership model. Building upon our foundational OEM/ODM services, we inject successful brand management philosophies and implement a comprehensive service model centered on marketing and distribution channel optimization. This includes providing "core technology" and "core management," covering product R&D, manufacturing, brand operations, support, and professional training. We provide a complete, plug-and-play system for brand success, offering a series of integrated solutions. Additionally, we provide specialized team training to embed innovative and management-focused thinking into your team's workflow, enhancing overall performance and competitiveness.

As one of the earliest professional cosmetics manufacturers in Shanghai with modern management standards, we possess decades of deep industry experience in R&D and production. We combine large-scale management expertise with rigorous hardware infrastructure to deliver industry-leading solutions. We are committed to integrating the world's most advanced technologies, management resources, and service frameworks. By combining our own manufacturing capabilities, product planning expertise, and sales operational experience, we provide our clients with products and services of superior value, helping your brand achieve a sustainable competitive advantage in the global market.

OBM Services Include:

• Market Research: Market analysis, observational testing, data analysis, and professional reporting.
• Product Planning: Assessment of market trends, product line development, positioning, and strategic planning.
• Formulation R&D: Prototype testing, formula refinement, process engineering, and quality monitoring.
• Manufacturing: Sample production, packaging & assembly, QA inspections, and warehousing.
• Brand Strategy: Brand research, positioning, planning, and long-term management.
• Brand Culture: Identity design, value definition, imagery, and communication strategies.
• Brand Design: VI (Visual Identity) design, imagery assets, packaging design, and retail terminal design.
• Brand Marketing: Marketing strategies, competitive analysis, system development, and market promotion.
• Comprehensive Training: Management coaching, education programs, organizational structure, and operational techniques.
• Supply Chain Management: Procurement, planning, logistics support, and after-sales service.

OBM Business Process: